Privacy Policy

Last Updated: 21 December 2023

1. Introduction 

1.1. This Privacy Policy (this “Privacy Policy”) governs the processing by DATASNIPPER B.V., a Dutch private company with limited liability (“DataSnipper”, “we”, “our”), of information from individuals including our customers, users of our website https://datasnipper.com (“Website”) and its subdomains, users of our apps, and individuals we interact with offline. Hereinafter we refer to such individuals as “you”. If you are a resident of the United States, please see our US Privacy Policy, which is accessible here.

When we use the term “Personal Data” or “Personal Information”, we refer to personal data as defined in article 4 of the General Data Protection Regulation (Regulation 2016/679 of the European Parliament and the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC) (“GDPR”).

1.2. Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Data and how we will manage and protect it.

1.3. DataSnipper may amend this Privacy Policy at any time. In case the Privacy Policy is amended, we will make the amended Privacy Policy available to you on our Website. At the top of this Privacy Policy, you can see when this Privacy Policy was last updated.

2. Processing of Personal Data

2.1. We collect and process the following types of information from and about you which may include Personal Data. These include information:

  • Name
  • Email address
  • Internet Protocol (IP) address
  • Signature
  • Physical characteristics or description
  • Address
  • Telephone number
  • Records of subscription purchased, obtained, or considered
  • Browsing history, search history, information on consumer’s interaction with the Website
  • Information reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  • Biometric data through facial recognition technology that is collected and processed with your prior consent prior to video calls.

2.2. We collect your Personal Data in different ways:

  • Directly from you: For example, by asking you to provide it to us (for example by filling out forms on our Website (e.g., registration, subscription, “contact us” forms etc.), subscribe to a newsletter, respond to a survey, use live chat, open a support ticket or enter information on our Website).
  • Indirectly from you: For example, through automatic data technologies or tools (e.g., Cookies (as defined below) and other tracking technologies, including but not limited to Google Analytics), which collect certain information about your IP address, Website usage, and browser setting. For more information about the automatic tools (Cookies and scripts) we use, please see below Section about “Cookies” under Section 4.
  • Video Calls: We conduct sales calls via video calls during which we use a service provider called Gong. Gong creates and provides a written transcript of the calls (video and audio) and collects biometric data via facial recognition technology. Gong uses artificial intelligence to process Personal Data (which may include biometric data) to enable us to analyze such Personal Data, e.g., speaking time of salesperson vs. customer. DataSnipper uses the Personal Data Gong provides exclusively for internal purposes, e.g., for the training of our sales representatives. DataSnipper does not share with any third-party the biometric data Gong collects or generates on our behalf unless required by applicable law. Gong collects and processes this Personal Data only for the purpose DataSnipper engaged Gong and subject to a certain data processing agreement. If you are planning to participate in a video sales call with us, please review Gong’s privacy policy, found here: https://www.gong.io/privacy-policy/ prior to joining the call.

    Before each video call, DataSnipper will inform you again that biometric data is collected and will give you an opportunity to consent or opt out of the recording.
  • From third parties: For example, through advertising networks, from service providers, data analytics providers, social media, etc.

2.3. We store your Personal Data in accordance with SOC 2 audit criteria or such other audit standards we deem relevant and adequate. We store such Personal Data for as long as necessary to process such Personal Data for the purposes set forth in Section 3 of this Privacy Policy.

2.4. With respect to aggregated and de-identified information we collect, we will not attempt to reidentify the information, except to determine whether our deidentification processes satisfy the requirements pursuant to applicable law.

3. Purposes of Personal Data collection

3.1. Personal Data is collected and processed by DataSnipper for the following purposes:

  • To fulfill or meet the reason(s) you provided the Personal Data. For example, if you disclose Personal Data to ask a question about our products or services, we will use such Personal Data to respond to your inquiry. If you provide your Personal Data to purchase a product or service, we will use such Personal Data to process and fulfill your orders and transactions, verify your information, or process payment.
  • To present our Website and its contents to you, maintain or service your accounts (e.g., we will contact you via the email address you provided to us if your password or your email address in our records has been changed), and provide customer service (including providing you with support, investigating and addressing your concerns, and monitoring and improving our responses);
  • To provide, support, and develop our Website, products, and services;
  • To personalize your Website experience and delivering to you content and product and service offerings relevant to your interests, including offers and ads through our Website, third-party sites (e.g., social media platforms, such as Meta and LinkedIn), and via email or text message (with your consent, where required by applicable law), including remarketing (targeting individuals who have already interacted with our Website), targeted advertising, and profiling;
  • To notify you about changes to our Website or any products or services we offer or provide through it;
  • To conduct audits related to counting ad impressions, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
  • To help ensure the safety, security, and integrity of our Website, products, databases, other technology assets, and business;
  • To identify and repair errors that compromise any functions of our Website;
  • For short-term, transient use, including, but not limited to, non-personalized advertising shown as part of your current interaction with us;
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding. During these processes, your information might be one of the assets that gets transferred;
  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
  • To train our employees, such as our sales team;
  • As described to you when collecting your Personal Data;
  • For purposes you consented to, including but not limited to the use of biometric data described under Section 2.1.

4. Disclosure/Sale/Sharing of your Personal Data

4.1. DataSnipper discloses your Personal Data to the following third parties:

  • Service providers: We may disclose your Personal Data with service providers that enable your use of the Website and the fulfillment of the obligations of our contract, such as the following:
  • Stripe: Stripe is a payment processor. You provide Personal Data directly to Stripe when you purchase our product or services. We do not have access to credit card information or other Personal Data you provide to Stripe.
  • Gong: Gong is a revenue intelligence platform that uses artificial intelligence and machine learning to help us gain insights into our sales efforts based on recordings of our sales calls with individuals who have consented to participate in the calls.
  • Meta: Meta provides an advertising service. We are providing Meta with Personal Data to help us target a certain audience. For more information, please refer to Section 0 below.
  • We have entered into and maintain agreements (e.g., data processing agreements) with our service providers to whom we disclose Personal Data and who process Personal Data on our behalf.
  • Other companies in the DataSnipper group: We may disclose your Personal Data to companies within the DataSnipper group to the extent necessary for us to fulfill the purposes mentioned under Section 3;
  • Counterparties in a corporate transaction: We may disclose your Personal Data to a potential buyer during negotiation of, in connection with, a corporate transaction where your Personal Data is included as an asset (e.g., a merger, acquisition, joint venture, or financing or asset sale). Your Personal Data may also be disclosed in the event of insolvency, bankruptcy, or receivership;
  • Government authorities, law enforcement representatives: We may disclose your Personal Data with third parties, such as legal advisors and law enforcement representatives to comply with court orders, enforcement actions, and applicable laws, rules, and regulations;

Cross-context Behavioral/Targeted/Interest-based Advertising. Cross-context behavioral advertising means sending you targeted advertising based on information (which may include Personal Data) obtained from your activity across businesses, websites, applications, or services with which you intentionally interacted. We may use third party advertising companies to serve you targeted advertising based on your Personal Data as well as aggregated and de-identified data collected when you visited our Website (e.g., browsing history). We may disclose to, or permit, such third-party advertising companies to collect information about your use of our Website to enable them to display advertising on our behalf.

Profiling; Advertising based on Lookalike Audiences. From time to time, we provide third-party companies (e.g., Meta) with your Personal Data and certain aggregated and de-identified data to request from such companies the creation of lookalike audiences (i.e., customers likely to be interested in our offerings because they share characteristics similar to our existing customers). This enables us to target our advertising efforts to the members of the lookalike audience.

Google Analytics and Google Ads. We use a tool called “Google Analytics” - a web analytics service provided by Google to monitor the performance of our Website and collect information on your use of our Website. You can learn more about how Google Analytics collects and processes information here: https://policies.google.com/privacy?hl=en-US; and how to opt out of being tracked by Google Analytics by following the instructions found here https://tools.google.com/dlpage/gaoptout.

We also use Google Ads, a service that allows us to reach people who previously visited our Website. Google Ads may use Cookies and/or device identifiers to serve you ads on various sites on the internet based on your past visits to our Website. You may opt out of the use of this Cookie by visiting Google’s Advertising and Privacy through this link: https://policies.google.com/technologies/ads or by visiting Google Ads Settings accessible through this link: https://adssettings.google.com/anonymous?hl=en or declining the use of analytical, tracking and analytical Cookies when prompted as you enter our Website.  We note that Google only has access to aggregated and de-identified information being collected through these tools.

Do Not Track
Some internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track”, please visit here.

Cookies
We use cookies and other technologies (e.g., pixels, tags) (collectively, the “Cookies”) on our Website. Cookies are text or image data files that are placed or saved on the internet browser of the user’s computer system. They enable the browser or mobile device to be uniquely identified when the user visits the Website again. Cookies are placed to improve the use of the Website for the Website’s visitor.

Essential Cookies. We use certain Cookies that are necessary to run the Website. Deactivating these Cookies will compromise the functionality of the Website. Such essential Cookies cannot be deactivated. If you do not agree with our use of such essential Cookies, your only choice is not to visit the Website.

Analytical, Tracking, and Advertising Cookies. We also use Cookies to track and analyze the behavior of the visitors to our Website. You may decline the use of these Cookies when you are prompted via the pop-up window prior to entering the Website. However, if you do so, you will not be able to enjoy the full functionality of the Website.

Below is a list of the Cookies we currently use on the Website:

Cookie NameProvider of CookieDescriptionCookie expiration date
_gaGoogle AnalyticsAnalytical Cookieafter 730 days
_gatAnalytical Cookieafter session
_gidAnalytical Cookieafter session
_utmaAnalytical Cookieafter 730 days
_utmzAnalytical Cookieafter 182 days
_utmcAnalytical Cookieafter session
_utmt_playerAnalytical Cookieafter session
_utmbAnalytical Cookieafter session
hubspotutkTracking cookiesafter 3650 days
hsfirstvisitTracking cookiesafter 3650 days
_hstcTracking cookiesafter 730 days
_hsscTracking cookiesafter session
_hssrcTracking cookiesafter session
__hs_initial_opt_inTracking cookiesafter 7 days
__hs_opt_outTracking cookiesafter 180 days
__ar_v4Advertising cookiesafter 400 days
__adroll_fpcAdvertising cookiesafter 400 days
__adroll_sharedAdvertising cookiesafter 400 days
_fbpAdvertising cookiesexpires after 90 days
lidcAdvertising cookiesafter 1 day
bcookieAdvertising cookiesafter 365 days
li_sugrAdvertising cookiesafter 90 days
li_mcAdvertising cookiesafter 180 days
ln_orAdvertising cookiesafter 1 day
li_gcAdvertising cookiesafter 180 days
_session_idAdvertising cookiesafter 14 days

5. Security

DataSnipper maintains administrative, technical, and physical controls which are designed to protect your Personal Data against loss or theft, and against any unauthorized access, risk of loss, disclosure, copying, misuse, or modification. We implement security measures where appropriate and applicable, such as, but not limited to:

  • Pseudonymization and encryption of Personal Data while in transfer;
  • Measures to ensure the ongoing confidentiality, integrity, availability, and resilience of processing systems and services;
  • Measures to restore the availability of and access to Personal Data in a timely manner in the event of a physical or technical incident; and
  • A process for regularly testing, assessing, and evaluating the effectiveness of technical and organizational measures to ensure security of processing.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data while in transit to our Website. Any transmission of Personal Data is at your own risk. The safety and security of your Personal Data also depend on your efforts (e.g., securing your password, transmitting your Personal Data over a secure network, etc.).

6. Retention Policy (our “Retention Policy”)

Personal Data are retained for various lengths of time depending on what is reasonably necessary for us to fulfill the purpose for which it was collected. Applicable laws, rules, or regulations may require that we retain it for a longer period of time.

How long we keep Personal Data depends on how you used the Website and whether we have provided you with any kind of product or services. We determine the retention period based on the following criteria: the nature of the Personal Data; the context in which the Personal Data have been collected; the consequences to you of deleting the Personal Data, and whether appropriate protections, such as pseudonymization, have been applied to the Personal Data.

7. Data Privacy rights

7.1. Below is a list of requests that you can submit to DataSnipper in connection with your Personal Data.

  • Right to access
    You may ask us whether we collect or use any of your personal data and, if so, to receive access to that data in the form of a copy.
  • Right to rectification
    You have the right to have your data rectified if it is inaccurate or incomplete. Upon request, we will correct inaccurate personal data about you and, taking into account the purposes of the processing, complete incomplete Personal Data.
  • Right to erasure
    You have the right to have your personal data erased. This means that we will delete your data. Erasure of your personal data only takes place in certain cases, as prescribed by law and listed in Article 17 of the GDPR, for This includes situations where your Personal Data is no longer necessary for the purposes for which it was originally processed and situations where your data was processed unlawfully.
  • Right to restriction of processing
    You have the right to obtain a restriction on the processing of your personal data. This means that we will suspend the processing of your data for a certain period. Circumstances which may give rise to this right include situations where the accuracy of your personal data is contested, and we need some time to verify its (in)accuracy.
  • Right to data portability
    Your right to data portability entails that you may ask us to provide you with your personal data in a structured, commonly used and machine-readable format, and have such data transmitted directly to another controller, if technically feasible.
  • Right to object
    If the legal basis for processing your Personal Data is the 'legitimate interests' ground (including profiling), you have the right to object to the processing of your Personal Data. You can object to direct marketing at any time if your Personal Data is processed for this purposes, which includes profiling to the extent that it is related to direct marketing.
  • Withdrawal of consent
    If the legal basis of processing Personal Data is your consent, then you may withdraw your consent at any time by following the specific instructions concerning the processing for which you provided your consent. You may also contact us using the contact information below.

7.2. There may be situations where we are entitled to deny or restrict your rights. We may, for example, deny your request for access when necessary to protect the rights and freedoms of other individuals, or refuse to delete your Personal Data in case the processing of such data is necessary for the performance of a contract or for us to comply with legal obligations.

7.3. You can make any of the foregoing requests by contacting DataSnipper using the contact information under Section 10 below. To fulfil your requests under this Section 7, we may request specific additional information from you to verify your identity.

8. Minors

The Website is not meant for users under the age of 18. We do not knowingly collect information from users under the age of 18, and do not target users under the age of 18. If we receive a valid and verifiable notice through privacy@datasnipper.com that a user under the age of 18 has provided us with Personal Data, we will take measures to delete it as soon as possible.

9. Links to Other Sites

The Website may, from time to time, contain links to and from the websites, plug-ins, and applications of our partner networks, advertisers, affiliates, or social media sites. This Privacy Policy does not apply to practices of such third-party websites and online services you may access, which may (or may not) have privacy policies. Please note that DataSnipper does not control such “linked” websites (or the content contained on such websites) and takes no responsibility for their content. To learn about the data privacy practices of these third parties, please visit their respective privacy notices, policies, or contact the website owner directly (in the absence of a privacy notice or policy).

10. Contact Information

To ask questions about this Privacy Policy or to exercise your rights under section 7, contact us at:

Email: privacy@datasnipper.com
Mailing Address: Aambeeldstraat 34, 1021 KB Amsterdam, the Netherlands

If you need to access this Privacy Policy in an alternative format due to having a disability, please contact privacy@datasnipper.com.

Please click here if want your data to be deleted from our database.

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